Recently, I was reading some articles on promotion from a few years ago and the writer said to promote yourself, talk about you a lot. Post to social media, twitter, blog about yourself, include links to your book etc with every post...and it got me to thinking.
Do I really want to be inundated by the same content from an author every day?
The easy answer is No, the harder answer is depends. There's a fine line between honest promotion and spamming people. When you get your book contracted, you want to shout it from the roof tops and tell everyone...this is great. However, you also have to remember there are a million other authors out there doing the same thing. So how do you promote your book(s) without spamming everyone on your social list?
There are no easy answers and simple tricks. You have to learn to balance it out. There are blog tours where you're doing multiple stops, Facebook events you can schedule, newsletters you can send out...but if you're doing all this without connecting with your readers...are you promoting your brand.
Yes you are, but to the wrong audience and thus it turns to wasted efforts.
So, to avoid the dreaded "Oh my Gosh here she comes - feet scurrying from the room", here are a few tips you can use to help you promote yourself and your brand.
For more on my article, stop by and get a few tips and tricks I've learned about promotion within reason.
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